home *** CD-ROM | disk | FTP | other *** search
Text File | 1990-07-10 | 60.2 KB | 1,793 lines |
- INTRODUCTION
-
- Readability Plus analyzes your writing on the basis of a
- sophisticated language analysis system that identifies sentences
- that aren't appropriate for particular kinds of writing. It
- helps you ensure that what you've written will be interesting
- and easily understood by your intended audience. It is not a
- spelling checker or a grammar checker. In fact, it assumes that
- what you've written is already mechanically correct. It focuses
- on more than 25 aspects of writing that makes your text "come
- alive" for your readers. Except for its even more powerful "big
- brother," Corporate Voice, it is the only IBM-PC program that
- tailors its suggestions to different styles of writing. And
- unless you think that a technical manual and a love letter
- should be written the same way, you'll find Readability Plus to
- be one of your most valuable writing tools.
-
- Even if you're already a good writer, Readability Plus can still
- provide you with valuable assistance by helping you tailor your
- writing to the audience you're trying to reach. And if you're
- not particularly proud of your writing skills, the program can
- save you hours of revision time and embarrassment by identifying
- the sentences your manager, teacher, or editor is sure to
- criticize.
-
-
- Features
-
- Readability Plus directly reads files created with WordPerfect,
- Microsoft Word, WordStar, and WordStar 2000; it can also read
- any ASCII (text) file.
-
- Readability Plus generates four readability indices: the
- Flesch-Kincaid Index, the Flesch Reading Ease Index, Gunning's
- Fog Index, and LIX (the technical name for RIX).
-
- Readability Plus does a "mortar and bricks" analysis based on
- the most common English words. There are three measures of
- "mortar: comparing your writing to the words that comprise 20%
- of most English text, the 450 words that comprise 60%, and the
- 2450 words that comprise 80% of most writing. Similarly,
- Readability Plus will analyze the "bricks" (difficult words)
- percentages against words not found on the list of the 80% Most
- Common Words (which has 2450 words).
-
- The program's displays include:
-
- .. "Teardrop" or style diagram of the text (Display 11)
- .. Percentages of the nine different types of sentences
- (Displays 12 and 31).
- .. Long words per sentence (Displays 13 and 32).
- .. Words per sentence (Displays 14 and 33).
- .. Consecutive short words (Display 15).
- .. Consecutive long words (Display 16).
- .. Word lengths (Display 21).
- .. Bricks that have been used in the text (Display 22).
- .. Ratio of bricks to mortar (Display 23).
- .. Comments on word choice (Display 24).
- .. Overall evaluation I (Display 40)
- .. General evaluation II (Display 41).
-
- .. General comments and tips on how to make your writing more
- readable (Display 42).
- .. Number of sentences and words in your text (Display 43).
-
-
- YOUR FIRST SESSION
-
- If you've made a backup copy of your original diskette, you can
- proceed with your first Readability Plus session. This section
- presents instructions on how to conduct a simple analysis of a
- text and examine the results.
-
- If you do not have a hard disk, remember that you should work
- with a copy of the program diskette and not with the original.
-
-
- PREPARATIONS
-
- .. Start the computer.
-
- If you only have diskette drives:
-
- .. Insert the copy of the Readability Plus diskette in diskette
- drive A.
-
- .. Type:
-
- read
-
- .. Press Enter.
-
- If you have a hard disk, copy the diskette or files to a
- directory you've already created and named (for instance)
- READPLUS. Log into that subdirectory and type:
-
- read
-
- .. Press Enter.
-
- When you have successfully loaded the program, the main menu
- will appear on your screen.
-
-
- BACKING OUT WITH F1
-
- In Readability Plus, you can always try out something to see
- what will happen. This makes it easier to explore the function
- keys and menus. If something unexpected happens, you can always
- back out of the situation very easily by pressing F1. This will
- take you back where you were without any changes having been
- made. If you press F1 repeatedly, you will be returned to the
- main menu.
-
-
-
- IF YOU NEED HELP
-
- Readability Plus has a built-in help function (F10) that
- provides you with brief, helpful information while you are
- working. Also, once you register your copy, you can receive
- additional support by calling 1-301-294-7453 and giving the
- representative your registration number.
-
-
- BRIEF REVIEW OF THE MAIN MENU
-
- You may select options from the main menu in two ways:
-
- .. Type the desired number (1, 2, 3, 9 or 0).
- .. Press Enter.
-
- You can, however, speed things up a little by using the function
- keys:
-
- .. Press the desired function key (F1, F2, F3, or F9).
-
- Note that if you wish to exit the program, you must still
- press 0.
-
-
- Option 1 -- How Readability Plus Works
-
- When the main menu appears on the screen:
-
- .. Press F1.
-
- Information about the following will appear:
-
- .. The files that you can analyze.
- .. How you can eliminate parts of a text to improve analysis.
-
- Both of the above are discussed in greater detail in the next
- section.
-
- .. Press any key to return to the main menu.
-
-
- Option 2 -- Analyze a Text
-
- When you select Option 2 (Analyze a Text), you must type the
- following:
-
- .. Where the program can find the text (disk drive,
- subdirectory).
- .. The name of the text (filename).
- .. Where the results are to be stored.
- .. Which analysis pattern you wish to have the text compared
- with.
-
- In addition, you can type:
-
- .. A title, so that you can easily identify the text when you
- look at the results later.
-
-
- You can look at a list of all the files that can be analyzed or
- a list of the files that have been previously analyzed. You can
- also look at texts located on other disks (hard disk or
- diskettes) in other drives.
-
-
- Option 3 - Examine Results of Previous Analyses
-
- When you select Option 3 (Look at the results of previous
- analyses), a list appears on the screen. This list contains the
- names of the results of previous analyses. You can also look at
- texts located on other disks (hard disk or diskettes) in other
- drives.
-
-
- Option 9 - Select Background Color
-
- If you have a color monitor, you may choose between two color
- combinations:
-
- .. Black background with yellow and green text.
- .. Blue background with yellow and green text.
- .. Pressing F9 toggles you between the two color combinations.
-
- If you have a single-color monitor, nothing happens when you
- press F9.
-
-
- Option 0 - Exit From Readability Plus
-
- Press 0 to exit from Readability Plus.
-
-
- USEFUL TIPS ON PRINTING
-
- If a printer is connected to your computer you may, at any time,
- obtain a paper copy of the screen content.
-
- Proceed as follows:
-
- .. Check that the printer is ON-LINE (ready for printing).
- .. Hold down the Shift key and press PrtSc.
-
- The screen content will be copied over onto the printer. On
- some printers, certain special characters and boxes may not be
- printed out exactly as they appear on the screen since all
- printers do not support all of the graphics characters that are
- used. However, the text should be the same as it appeared on
- the screen.
-
-
- ANALYZING A TEXT
-
- This section explains how to find out which files you can
- analyze with Readability Plus, how to eliminate parts of texts
- to improve analysis and how analysis is carried out. It also
- explains the submenus that appear at the bottom of the screen.
-
-
-
- Which Files Can You Analyze?
-
- Texts that you can analyze must:
-
- .. Have been written using WordPerfect, Microsoft Word,
- WordStar or WordStar 2000.
-
- Or
-
- .. Have been written using some other word processing program
- and then saved as, or converted to, an ASCII file.
-
- Readability Plus can read directly files created with
- WordPerfect, Microsoft Word, WordStar, and Word Star 2000
- without having to translate them to ASCII.
-
- Both WordPerfect (version 5.0 and above) and Microsoft Word
- (version 4.0 and above) place header records at the beginning of
- files they create that tell programs such as Readability Plus
- which word processor created them. Therefore if you're using
- one of these packages, you don't have to do a thing. Readability
- Plus will "know" which format to use and will do the necessary
- translation on its own.
-
- If your document was not created with one of those packages,
- just before the analysis begins, Readability Plus will display a
- message that says:
-
- FILE FORMAT
- Please select your file format from one of the
- following:
- 1. ASCII file
- 2. WordPerfect Version 4
- 3. WordStar
- 4. WordStar 2000
-
- All you need to do in this case is press the corresponding key
- (1-4), and the program will begin the analysis.
-
-
- Analyzing ASCII or Text Files
-
- When you save a text in ASCII format, all or most of the special
- characters are eliminated. These can include the markings used
- for headings, bolding and underlining. The specific special
- characters that are eliminated will depend on which word
- processing program you were using.
-
- Most word processing programs include a program called "Convert"
- or something similar. This program can be used to automatically
- eliminate the control characters that would otherwise disturb
- the Readability Plus analysis. The converted file is called an
- ASCII file, although the word processing program in question may
- call it "DOS text", "plain text", "output file" or something
- similar.
-
- Remember that it if you convert a text file to ASCII format, you
- should also save it in its original form. This can be done
- using the "Save as" function in your word processing program or
- by first copying the file and then converting the copy. You
-
- should keep a copy of the original since when you convert to
- ASCII, you will loose most of or all of the special formatting
- codes that have been entered into the text. Consequently, if
- you were to use it in your word processing program again, you
- would have to re-do a lot of work.
-
- You can use the DOS command TYPE to see whether or not a file
- has become an ASCII file. To look at the text file named
- EXAMPLE.ASC (which must be on the diskette in the default drive
- or in the default subdirectory on a hard disk) you can do as
- follows:
-
- .. Type:
-
- type example.asc
-
- .. Press Enter.
-
- The text file named EXAMPLE.ASC will now be written on the
- screen if it's an ASCII file. If you see strange characters,
- you haven't converted the file to ASCII properly.
-
-
- READABILITY PLUS AND HEADINGS
-
- You should always eliminate headings so that your analysis will
- be accurate. If you do not do so, each heading may be chained
- to the sentence that immediately follows.
-
- This is because Readability Plus defines the end of a sentence
- as follows:
-
- .. Period followed by an upper case letter.
- .. Colon followed by an upper case letter.
- .. Question mark followed by an upper case letter.
- .. Exclamation point followed by an upper case letter.
- .. Semicolon.
-
- Since a period does not normally follow a heading, the heading
- is chained to the next sentence. This causes the program to
- rate the sentence as being longer (and thus more difficult) than
- it really is. However, if you put a period after the heading,
- the heading itself will be considered a sentence.
-
-
- HOW TO ELIMINATE PARTS OF A TEXT
-
- It is not necessary to analyze an entire text. You can
- eliminate part of the text or different parts of the text. This
- may be done by marking the parts of the text that are to be
- analyzed by means of special characters before starting
- analysis.
-
- If you do not wish to eliminate one or more parts of your text,
- you may proceed to the section headed Starting Analysis. If you
- do wish to eliminate one or more parts of your text, you should
- work with a copy of the text and not with the original. If you
- work with the original, it means that you may have to change it
- back to its original form again. If you work with a copy, the
- original will remain unchanged.
-
- If Readability Plus has been loaded into your computer, the
- first thing to do is exit from the program. To do this, proceed
- as follows:
-
- .. Press F1, whereupon the main menu will appear.
- .. Press F10 to exit from Readability Plus.
-
- Start your word processing program and load (retrieve) the text
- that you are going to analyze. If you are not using
- WordPerfect, Microsoft Word, WordStar or WordStar 2000, you
- should retrieve the ASCII file that you have created.
-
- .. Move the cursor to the location immediately preceding the
- text you wish to eliminate.
- .. Hold down the Alt key and enter the following on the
- numerical keypad located at right on most keyboards):
-
- 244
-
- .. Release the Alt key.
-
- You have now marked the beginning of the part of the text that
- is not to be analyzed with the ASCII "fish hook" character.
-
- The end of the part of the text that is not to be analyzed must
- also be marked, but using a different character.
-
- .. Move the cursor to the location immediately after the part
- of the text that is not to be analyzed.
-
- .. Hold down the Alt key and type the following on the
- numerical keypad at right:
-
- 245
-
- .. Release the Alt key.
-
- You can use the same procedure again if you wish to eliminate
- additional parts of the text before starting the analysis.
-
-
-
- HOW TO ANALYZE A TEXT
-
- Note! Remember that the screen display examples shown in this
- manual may differ somewhat from those that actually appear on
- your screen. The examples included here are for a
- diskette-drive system. If you have a hard disk, you may see
- C:\READPLUS\ instead of A:\.
-
- This section explains how to find out which files can be
- analyzed with Readability Plus and how the analysis is car- ried
- out. It also explains the submenus that appear at the bottom of
- the screen.
-
- SELECTING FILES FOR ANALYSIS
-
- When the main menu appears on the screen:
-
- .. Press F2.
-
- A list of all the drives and a list of all the non-program files
- in the subdirectory you're logged onto will be shown. PARENT
- (DIR) may also be displayed. It is Readability Plus' way of
- telling you that there are directories and subdirectories on the
- disk that are "superior" (i.e., higher on the DOS tree) to the
- one you're in. Files having the following filename extensions
- are not shown on the screen since these files do not normally
- contain text.
-
- .BAK
- .BAS
- .COM
- .EXE
- .FX
- .FY
- .FZ
- .RDB
- .SYS
-
- Files extended with .FX, .FY and .FZ are created in Readability
- Plus when it analyzes a file.
-
- If the text you are going to analyze is among those whose names
- are shown on the screen, proceed as follows:
-
- .. Use the arrow keys to highlight the desired text.
- .. Press Enter.
-
- If the file is in a directory that's not listed on the screen,
- first select PARENT (DIR) to get a full listing of the
- subdirectories, and go on from that display to select first the
- proper directory and then the file you want to analyze.
-
- If your file is on another drive, first select the proper drive
- letter and then use the procedures described above.
-
- If you're using a color monitor, files are presented in yellow,
- directories in violet, and disk drives in blue.
-
-
- Specifying Where to Store the Analysis Results
-
- After you have specified which text you are going to analyze,
- you must tell the program where to store the analysis results.
- The following prompt appears:
-
- ------------------------------------------------------------
- Specify where to store the results (A:\)__
- ------------------------------------------------------------
-
- Here, the program makes a proposal that you store your results
- on the diskette in drive A. If you wish to accept the proposal:
-
- .. Press Enter.
-
- However, you can also select some other drive or subdirectory.
- If, for example, you wish to store your results on the diskette
- in drive A in a subdirectory named SPCREAD:
-
- .. Type:
-
- a:\spcread\
-
- .. Press Enter.
-
- Notice that if you wish to store your results in a subdirectory,
- the subdirectory must have been previously established.
-
- If you have analyzed the same text previously, the following
- appears:
-
- ------------------------------------------------------------
- Results: b:\text1 already exists.
- Do you wish to overwrite it (Y/N?)
- ------------------------------------------------------------
-
- If you have no reason to preserve the previous results, you can
- write over them.
-
- .. Type:
-
- y
-
- If you wish to preserve the previous results, you must enter
- another filename for the new results.
-
- .. Type:
-
- n
-
- The program now prompts you as follows:
-
- ------------------------------------------------------------
- Specify desired filename for results:__
- ------------------------------------------------------------
-
- Type in the new filename:
-
- .. Type:
-
- NEWRES (for example)
-
- .. Press Enter.
-
- The filename you choose may be any name you wish, however you
- are limited to eight characters.
-
-
- Specifying a Title for the Results
-
- The following now appears on the screen:
-
- ------------------------------------------------------------
- Title of results:
- ------------------------------------------------------------
-
- Here, you can enter the title that you wish to give to
- theresults. You might enter the author's name or a sentence
- that describes the text. Whatever you enter will appear on the
- screen as a reference later on when you look at the results. You
- are permitted to enter a maximum of 53 characters.
-
- .. Type the desired title.
- .. Press Enter.
-
-
- Selecting an Analysis Pattern
-
- By now, the text analysis pattern menu should be on your
- screen. You may choose any of the 9 styles listed against which
- to analyze your text:
-
- 1. General purpose
- 2. Children's book
- 3. Newspaper article
- 4. Advertising copy
- 5. Novel
- 6. Magazine articles
- 7. Technical manuals
- 8. Government report
- 9. Bureaucratic
-
- If none of patterns 2-9 are suitable for your text, you should
- probably select pattern 1 (general purpose). PATTERNS 7, 8 AND
- 9 ARE NOT TO BE CON-SIDERED GOOD EXAMPLES. They are included
- simply to show how technical manuals, government reports and
- bureaucratic memorandums are usually written. We hope that your
- writing will be better than typical examples of these.
-
- To write a well crafted technical manual or government report,
- we suggest that you use style # 6 (magazine), # 3(newspaper) or
- # 1 (general purpose writing). When the analysis is complete,
- you can examine the sentences that were found to be outside the
- selected pattern outline (deviant sentences).
-
- Since the text in the example is general in nature, you will
- select pattern 1 (general purpose). The program uses this as
- the default response. As a result, all you have to do to select
- pattern 1 is to press Enter (you do not have to type in 1).
-
- Proceed as follows to select pattern 1:
-
- .. Press Enter.
-
- Sentences that fall within the pattern outline are considered
- normal by Readability Plus. Any sentence that lies outside the
- pattern outline is considered deviant, and it is saved by the
- program in special result files named EXAMPLE.FX, EXAMPLE.FY and
- EXAMPLE.FZ.
-
- After analysis is completed, you will be able to look at the
- sentences that deviate from the pattern outline.
-
- If you wish to use pattern 1 (general purpose):
-
- .. Press Enter.
-
- If you wish to use any of patterns 2-9:
-
- .. Type the pattern number:
-
- 2 (For example):
-
- .. Press Enter.
-
-
- Checking Your Selections
-
- Finally, you are given an opportunity to check the selections
- you have made. If you have made a mistake, or if you change
- your mind, it's easy to start again from the beginning:
-
- .. Press the Esc key.
-
- If everything is OK:
-
- .. Press Enter.
-
- If you wish to make changes, return to the main menu and begin
- again.
-
-
- Analysis
-
- The program now analyzes the text and saves the results on
- disk. While this is happening, the "teardrop" diagram appears
- on the screen and the program enters a dot as each sentence is
- analyzed. When the program has read and analyzed the entire
- text, the results are stored on disk (diskette or hard disk)
- under the filenames EXAMPLE.FX, EXAMPLE.FY and EXAMPLE.FZ. If,
- for example, your file had been named PROPOSAL.DOC, the names
- would be PROPOSAL.FX, PROPOSAL.FY, and PROPOSAL.FZ.
-
-
- BRIEF EXPLANATION OF THE ANALYSIS DISPLAY SUBMENU
-
- Readability Plus creates a set of analysis displays that can
- tell you a great deal about your writing. Before proceeding to
- look at the displays, it might be advisable to quickly review
- the options available to you on the submenu that appears at the
- bottom of your screen:
-
- ------------------------------------------------------------
- 1Menu 2Analys 3Load 4Cntent 5Plot 6Sntnc 7Print 8Tips
- 9Ideal 10Help
- ------------------------------------------------------------
-
- To choose a function on the submenu, simply press the
- corresponding function key. To select 3Load, press F3, etc.
- The submenu functions are available at any time that the submenu
- appears on the screen. 5Plot and 6Sntnc only appear when you
- are looking at the text's teardrop diagram (Display 11).
-
- 1Menu
-
- This function permits you to exit at any time from the result
- display that is currently shown and return to the main menu.
-
- .. Press F1.
-
- 2Analys
-
- Permits you to leave the currently shown result display at any
- time to analyze a new text.
-
- .. Press F2.
-
- 3Load
-
- Permits you to leave the currently shown result display at any
- time and retrieve (load) a new Readability Plus result display.
-
- .. Press F3.
-
- 4Cntent
-
- Enables you to call up at any time a display showing a list of
- all of the result displays that are available.
-
- .. Press F4.
-
- 5Plot
-
- When the "teardrop" diagram appears on the screen, each
- individual sentence is represented by a dot on the diagram.
- When more than one sentence is represented at the same location
- on the drawing, the dot grows larger for each sentence that is
- added. These dots can be replaced with numbers that indicate
- how many sentences have been plotted at each position.
-
- .. Press F5.
-
- Pressing F5 toggles between numbers and dots. The highest
- number that can appear is a 9. This means that a 9 will appear
- even though more than nine dots have been plotted at the
- position in question.
-
- 6Sntnc
-
- Sentences that fall outside the pattern outline that you
- selected are considered as deviant by the computer. Using the
- arrow keys, you can move the cursor around in the teardrop
- diagram to mark deviant sentences.
-
- Proceed as follows to mark a deviant sentence.
-
- .. Press F6.
- .. Press Enter.
-
- If there is more than one deviant sentence at a single position,
- you can press Enter repeatedly to see all of the sentences.
-
- 7Print
-
- .. Press F7.
-
- When you select this function, the following submenu appears at
- the bottom of the screen:
-
- ------------------------------------------------------------
- F1=Print deviant sentences F2=Print long-word runs
- F10=Help Esc=exit
- ------------------------------------------------------------
-
- This gives you an opportunity to print out all deviant sentences
- in your text on the printer. The printer prints the first words
- in each deviant sentence together with a page number and line
- number so you can find it quickly.
-
- Proceed as follows to print out a list of the deviant sentences:
-
- .. Check that the printer is ON-LINE (ready for printing).
- .. Press F1.
-
- When printing is finished, you can leave this submenu:
-
- .. Press Esc.
-
- You can also print out a list of all long-word runs on the
- printer. A word is considered long if it has seven or more
- letters. A long-word run consists of one or more consecutive
- long words. Only long-word runs containing three or more words
- are saved in the results. Here too, the program prints out a
- page number and line number so that you can quickly locate the
- long-word runs.
-
- Proceed as follows to print out a list of all long-word runs:
-
- .. Check that the printer is ON-LINE (ready for printing)
- .. Press F2.
-
- When printing is finished, you can leave this submenu:
-
- .. Press Esc.
-
- 8Tips
-
- You can call up a number of useful tips for each of the result
- displays that you look at. Sometimes these tips consist of
- ideal values that you can compare with your own writing.
- Sometimes you obtain tips on how to improve your writing. If
- you wish to look at the tips:
-
- .. Press F8.
-
- When you have finished reading the tips:
-
- .. Press Esc.
-
- 9Ideal
-
- An ideal display is available for each result display that you
- look at. To compare your result display with the ideal display,
- proceed as follows:
-
- .. Press F9.
-
- When you have finished looking at the ideal display:
-
- .. Press Esc.
-
- 10Help
-
- Readability Plus has a built-in help function (F10) which
- provides you with brief, helpful information as your work
- proceeds.
-
- .. Press F10.
-
- When you have finished with the help information:
-
- .. Press Esc.
-
-
- UNDERSTANDING ANALYSIS RESULTS
-
- This section explains the displays created in a Readability Plus
- analysis. Here, you will learn how to call up the different
- displays, how to use them to your advantage, and compare your
- values to the ideal values.
-
-
- SELECTING AN ANALYSIS DISPLAY
-
- To select an analysis display, you must respond to the following
- prompt:
-
- ------------------------------------------------------------
- Desired display:_
- ------------------------------------------------------------
-
- If you know which display you wish to look at and you know its
- number:
-
- .. Type the display's number.
- .. Press Enter.
-
- If you do not know which display you wish to look at or if you
- are uncertain about its number:
-
- .. Press F4.
-
- You can now look through a list of the displays that are
- available. When you have decided which one you wish to look at:
-
- .. Type the display's number.
- .. Press Enter.
-
- Browsing Among the Displays
-
- You can also browse among the different displays by pressing
- PgDn and PgUp. PgDn moves you forward to the next display.
- PgUp moves you back to the previous display.
-
-
- EXPLANATION OF THE DIFFERENT ANALYSIS DISPLAYS
-
- The different analysis displays are explained below. Remember
- that you can always call up useful tips or ideal patterns via F8
- and F9 on the submenu.
-
- In this section, we will use part of the first chapter from Tom
- Sawyer, by Mark Twain as an example that provides good analysis
- results. Naturally, your writing doesn't always have to
- resemble Tom Sawyer, but even if you are usually writing for
- adults and dealing with more complicated subjects than rafting
- down the Mississippi, it might be a good idea to use a similar
- writing style. If you wish to look at the result displays while
- you are reading this chapter, proceed as follows:
-
- .. Start Readability Plus.
- .. Press F3 to view the Sawyer analysis.
- .. Highlight SAWYER.
- .. Press Enter.
-
- The teardrop diagram will appear on the screen when the analysis
- is finished (Display 11).
-
- Another way to get to this point is to:
-
- .. Press F2 to do a new analysis
- .. Highlight SAWYER
- .. Press Enter
- .. Answer yes (Y) when you're asked if it's OK to write over
- the previous analysis of SAWYER.
-
-
- Display 11 - TEARDROP Diagram
-
- Display 11 consists of the "teardrop" diagram. On this dia-
- gram, each sentence in the text is represented by a dot. The
- computer positions these dots according to the number of words
- in the sentence and the number of long words each sentence
- contains. A word is considered long if it has more than seven
- letters.
-
- The series of very small dots on the diagram constitutes the
- "ideal curve". This depicts the ideal relationship between
- sentence length and number of long words per sentence. An
- asterisk (*) indicates the focal point of the text on the
- diagram.
-
- Ideally, the sentences (dots) should be spread evenly to the
- left and to the right of the ideal curve, and the focal point
- falls on, or close to, the ideal curve. Most of the sentences
- should lie within pattern 1 - normal diagram. An easy-to-read
- text has numerous sentences near the bottom of the diagram. This
- means that many sentences contain only short words. Note that
-
- the sentences in the Sawyer diagram are arranged in such a
- pattern.
-
- The Sawyer sentences are located on both sides of the ideal
- curve. The focal point is located at 14.0/1.8 which is slightly
- to the right of the ideal curve. Good. There are no sentences
- in the upper left-hand area (where complicated sentences are
- plotted). Very good. Several sentences have been plotted out
- to the right in the area used for wordy and pompous sentences.
- If you press F6, move the cursor to the rightmost sentence and
- press Enter, you will see that the first sentence in the text is
- located there.
-
- To obtain an idea of what this type of writing resembles most,
- proceed as follows:
-
- .. Study the percentages in the column to the right of the
- teardrop diagram and see which pattern had the highest
- percentage of matches for this text.
-
- .. Press F8 to see what the different patterns are called.
- Select the desired pattern with the up or down arrow keys or
- by typing in the pattern number to see how well the text in
- question matches the selected pattern.
-
- Sentences that fall within the pattern outline are considered
- normal by Readability Plus. Any sentence that lies outside the
- pattern outline is considered deviant.
-
- If you have a printer, you can print out a list of all of the
- deviant sentences. The program presents you with the first few
- words in each deviant sentence and tells you the line on which
- the sentence is located.
-
- Proceed as follows to print a list of the deviant sentences on
- the printer:
-
- .. Make certain that the printer is ON-LINE (ready for
- printing).
- .. Press F7.
- .. Press F1.
-
- A list of the deviant sentences will now be printed.
-
- You may continue by examining another result display.
-
- Display 12 - Sentence Characteristics
-
- Each sentence in the text is classified as one of the following
- types:
-
- .. Simple - short sentence containing short words
- .. Normal - medium sentence containing short words
- .. Narrative
- .. Foggy
- .. Wordy - long sentence containing short words
- .. Elegant
- .. Difficult
- .. Pompous - long sentence containing long words
- .. Complicated - short sentence containing long words
-
- Display 12 shows the percentages of each type of sentence in the
- text in question. The spread around the focal point is a
- measure of the extent to which the sentences are spread in the
- teardrop diagram.
-
- The Sawyer text contains mostly simple and normal sentences. It
- is easy to read. The spread around the focal point is greater
- than 8, which is good. The bars on the diagram get shorter as
- one moves to the right, and this complies with the pattern found
- in the ideal display (press F9). The text does not contain any
- complicated sentences.
-
- If you want to learn more about focal points, spread, ideal
- curve, etc. please refer to the detailed chapter in the hard
- cover manual you'll receive when you register the program.
-
-
- Display 13 - Long Words Per Sentence
-
- Display 13 presents the number of long words per sentence. If
- you use too many long words, your writing is difficult to read,
- especially if you do not use many small words to "dilute" the
- text. As much as possible, you should avoid using more than
- nine long words in a single sentence.
-
- You can find out how many sentences have more than a specified
- number of long words. If, for example, you wish to see which
- sentences have more than five long words:
-
- .. Type:
-
- 5-
-
- .. Press Enter.
-
- The resulting display shows the number of long words per
- sentence for the Sawyer text, setting a good example for
- easy-to-read writing. Most of the sentences contain 0, 1, or 2
- long words. The gently rounded profile of the bars on the
- diagram indicates that the language used was written by a single
- person. In situations where a number of people have edited the
- text, the pattern is usually more irregular.
-
- Display 14 - Sentence Lengths
-
- Display 14 presents the number of words per sentence. People
- often mistakenly believe that easy-to-read writing consists of
- short sentences. However, the results provided by Readability
- Plus show that this isn't necessarily true. Easy-to-read
- writing can contain long sentences if the number of long words
- per sentence is kept low. The upper limit for sentence length
- is about 35 words.
-
- You can find out how many sentences have more than a specified
- number of words. If, for example, you wish to know which
- sentences are longer than 35 words, proceed as follows:
-
- .. Type:
-
- 35-
-
- .. Press Enter.
-
-
- Display 15 - Consecutive Short Words
-
- The more short words you write in succession, the easier it will
- be for your reader to grasp your meaning. Display 15 presents
- the number of consecutive short words.
-
- As you can see, the Sawyer text has many short words in
- succession. This improves readability. Only about 7% of the
- short-word runs contain only a single word.
-
-
- Display 16 - Consecutive Long Words
-
- When you write texts containing numerous facts that force you to
- use long words, it is important that you avoid the use of
- long-word runs. Display 16 shows the number of consecutive long
- words.
-
- The display shows that more than 40% of the long-word runs
- contained a single long word. This indicates that many long
- words are surrounded by short words. Such a configuration is
- extremely easy to read. The fact that the ratio of short-word
- runs to long-word runs was 7.44 indicates that the text contains
- many short-word runs. Even 3.5 would have been a good value.
-
-
- Display 21 - Word Lengths
-
- The words in the examined text were divided into groups based on
- length. This display shows the percentages of words containing
- 1-3 letters, 4-6 letters, ..., 25 or more letters.
-
- You can find out how many words of a specified length were
- used. If, for example, you wish to find out how many words had
- 14 or more letters:
-
- .. Type:
-
- 14-
-
- .. Press Enter.
-
- If you want to find out how many words had precisely four
- letters:
-
- .. Type:
-
- -4-
-
- .. Press Enter.
-
- If you want to find out how many words had 4-6 letters
- inclusive:
-
- .. Type:
-
- 4-6
-
- .. Press Enter.
-
- The word lengths in the Sawyer texts averaged 4.0 letters (a
- short, therefore good, value). The text did not contain a
- single word longer than 14 letters. That's one of the reasons
- it's so easy to read.
-
-
- Display 22 - Bricks
-
- When Readability Plus analyzes a text, it keeps a record of all
- the different words and how often they have been used. In
- Display 22, the program has segregated the 2450 most frequently
- used words in the English language. The remaining words (called
- bricks) are presented in a list which also tells you how many
- times each of these words was used.
-
- To browse forward in this list:
-
- .. Press Enter.
-
- Here, you can find all of the words that begin in a certain
- way. If you wish to look at all words in the Sawyer text that
- begin with "con":
-
- .. Type:
-
- con
-
- .. Press Enter.
-
- Here, you can see a number of imaginative words begin with
- "con". Moreover, you can find all the words that end in a
- specified series of letters. If, for example, you wish to look
-
- at all the words that end in "ing":
-
- .. Type:
-
- ing
-
- .. Press Enter.
-
- You can also find all of the words having a specified minimum
- number of letters. If, for example, you wish to look at all of
- the words that have at least 13 letters:
-
- .. Type:
-
- 13-
-
- .. Press Enter.
-
- Moreover, you can find all of the words which, for example, have
- a maximum of 5 letters:
-
- .. Type:
-
- -5
-
- .. Press Enter.
-
- Finally, you can combine all four of the above. If, for
- example, you wish to find all of the words that begin with "s"
- and have between 4 and 7 letters inclusive:
-
- .. Type:
-
- 4-7 s
-
- .. Press Enter.
-
- If, for example, you want to find all of the words that end in
- "ing" and have at least 12 letters:
-
- .. Type:
-
- 12- -ing
-
- .. Press Enter.
-
- Remember, however, that the 2450 most frequently used words in
- the English language were eliminated before making the above
- analyses.
-
-
- Display 23 - Mortar and Bricks
-
- The 2450 most frequently used words are called mortar. All
- other words are called bricks. Usually, a text contains around
- 20% bricks. If this percentage is higher, it indicates that
- more difficult words have been selected in your text than in a
- normal text. Display 23 shows the percentages of brick and
- mortar.
-
- For the Sawyer text, Display 23 shows that there is a favorable
- ratio between mortar and bricks. This text has 17% bricks which
- is excellent.
-
-
- Display 24 - Comments on Choice of Words
-
- If Readability Plus has any comments to make on the words you
- have chosen to use in the text, they are presented in Display
- 24. It indicates, for example, whether you have used both
- "thru" and "through" in your text. It also indicates how many
- words were needlessly prolonged, thus making your text more
- difficult. For instance, you might have used the word
- "objective" when "goal" would have sufficed.
-
- The comments in Display 24 are based on the list of synonyms
- that is included with Readability Plus. This list is in a file
- named SYNLIST.RDB (located on your original diskette).
-
-
- Display 31 - Sentence Characteristics
-
- Display 31 shows how each sentence has been evaluated, starting
- from the beginning of the text and proceeding sentence by
- sentence. Here, you can easily see which sentences are
- "narrative" and which are "difficult". You should compare this
- with the characteristic breakdowns presented in Displays 11 and
- 12. If, in spite of their disadvantages, you must include
- complicated sentences in your writing, you should make every
- effort to prevent them from being bunched together. This also
- applies to pompous and wordy sentences.
-
- Here, you see that the sentences in the Sawyer text vary widely
- with regard to characteristics. Only a few sentences are
- pompous and they are well scattered throughout the text. If a
- text consists of more than 60 sentences, you can browse forward
- as follows:
-
- .. Press Enter.
-
- You can find all of the deviant sentences (those which lie
- outside the area covered by the pattern outline). If, for
- example, you wish to look at all deviant sentences starting with
- sentence No. 10:
-
- .. Type:
-
- 10-
-
- .. Press Enter.
-
- You are now provided with information about the first deviant
- sentence. To look at the next (and then the next, etc.),
- proceed as follows:
-
- .. Press Enter repeatedly.
-
- Displays 31 and 32 make it possible for you to find where any
- "uphill slopes" occur in the text.
-
- Display 32 - Long Words Per Sentence
-
- Display 32 presents the number of long words per sentence. Here
- too, you can find the deviant sentences.
-
- The number of long words per sentence varies considerably in the
- Sawyer text. There are only two sentences containing more than
- nine long words, and they are widely separated. This is one of
- the reasons that the text is so easy to read.
-
- If a text contains more than the 60 sentences shown, you may
- browse forward:
-
- .. Press Enter.
-
- You can find all the deviant sentences. If you wish to look at
- all deviant sentences starting with sentence No. 10:
-
- .. Type:
-
- 10-
-
- .. Press Enter.
-
- You are now provided with information about the first deviant
- sentence. To look at the next (and then the next, etc.),
- proceed as follows:
-
- .. Press Enter repeatedly.
-
-
- Display 33 - Sentence Lengths
-
- Display 33 shows how long each sentence is, starting at the
- beginning of the text and proceeding forward sentence by
- sentence. As a result, you can easily see how successful you
- have been in varying sentence length throughout the text.
-
- In the Sawyer text, sentence length varies considerably,
- although you can find examples of long sentences that are
- bunched together. Text in which sentences of varying lengths
- are well scattered captures and retains a reader's interest.
-
- If a text contains more than the 60 sentences shown, you may
- browse forward:
-
- .. Press Enter.
-
-
- Display 40 - General Evaluation I
-
- Display 40 presents an evaluation of the chosen text based on
- the Flesch-Kincaid, Flesch Reading Ease, Gunning's Fog Index,
- and LIX readability indices. The scores given to the text based
- on each of these indices are presented near the bottom of the
- screen.
-
- Display 41 - General Evaluation II
-
- Display 41 presents a general evaluation of the following five
- technical factors the text:
-
- .. Distance from the ideal curve.
- .. Spread around the focal point.
- .. Compliance with the ideal curve.
- .. Percentage of mortar.
- .. Percentage of sentences containing only short words.
-
- Here, you can read the final value assigned to the text for each
- factor. For example, you can see that the distance from the
- focal point to the ideal curve is 1.2. A text's focal point is
- the point on the diagram that represents the average sentence
- length and the average number of long words per sentence. (All
- words containing seven or more characters are defined as long by
- Readability Plus). But to fully understand this display, you'll
- need the hardcover manual which you will receive when you
- register the program.
-
- Each factor can be compared with the ideal factors. To compare
- the different factors, you must invoke Tips and Ideal from the
- submenu.
-
- Any writer could be proud of the general evaluation as good as
- the one earned by the Sawyer text.
-
-
- Display 42 - General Comments
-
- This display presents you with advice on how to improve your
- writing with regard to the percentage of long words per
- sentence, the number of words per sentence and the spread ofthe
- sentences on the teardrop diagram.
-
-
- Display 43 - Number of Sentences and Words
-
- Display 43 presents the following numeric data:
-
- .. Number of characters in text.
- .. Number of words in text
- .. Number of short words in text
- .. Number of sentences in text.
- .. Average number of words per sentence and how many of them
- are (on the average) short and long.
-
-
- LIST OF SYNONYMS
-
- Display 24 identifies words in your text that are synonyms or
- homonyms, and asks you to be sure you've selected the correct
- word. It also allows you to create a personal "hit list" of
- words to avoid, and suggests words that might be used in their
- place. This list of words is in a file named SYNLIST.RDB, and
- it is on your program diskette. You may choose to replace our
- list with one of your own, or to make it even more useful, you
- may add to the list words specific to your own organization or
- field.
-
- Changing SYNLIST.RDB
-
- You can use any word processing program which writes or converts
- to ASCII to add words to or remove words from the list of
- synonyms.
-
- You may wish to add words in order to:
-
- .. Avoid using them.
- .. Remember explanations.
-
- When you use a word that is in the list of synonyms, you may
- obtain comments on it through Display 24.
-
- The list of synonyms does not have any effect on your text.
- This means that any words that you wish to avoid are not
- eliminated automatically. However, you are reminded of whether
- or not you should use a particular word. To make a change in a
- list of synonyms, proceed as follows (for example):
-
- .. Start your word processing program.
- .. Load the program called SYNLIST.RDB
-
- You may now add synonyms to or delete synonyms from the list
- using the ordinary word processing procedures.
-
- To make a change, proceed as follows:
-
- .. Use upper case letters for the key words.
- .. Enter the # character (if you do not have it on your regular
- keyboard hold Alt down and type 35 using the keys on the
- numeric keypad) immediately after the word in order to
- search for a synonym.
- .. Type a space immediately after the word in order to search
- for a word whose first letter is the same.
-
- For each key word you can type a comment containing a maximum of
- 40 characters. You can write these using lower case letters.
-
- Example:
-
- .. REGISTER - Searches for the word "register" in your text.
- .. STATION - Searches for all words that start with station.
-
- A part of SYNLIST might appear as follows:
-
- PURCHASE buy
- RECORD enter (into)
- DEPOSIT save
- ACQUIRE get
-
- Note! You must save SYNLIST.RDB as a non-document or ASCII
- file.
-
- Creating Your Own Lists of Synonyms
-
- You are permitted to have different lists of synonyms for
- different types of text. You create these lists as ordinary
- word processing program documents, as described above. However,
- you must save each list as a non-document. Remember to select
- names for your synonym lists that are meaningful so that you can
- retrieve them easily. Activating One of Your Own Lists of
- Synonyms
-
- You can activate one of your own lists of synonyms by typing its
- name when you start Readability Plus. Suppose the desired list
- of synonyms was named MYLIST.RDB. You'd proceed as follows to
- change to it:
-
- .. Type:
-
- read s=c:mylist.rdb
-
- .. Press Enter.
-
-
- Installing a List of Synonyms
-
- If you have DOS version 3.0 or later, it is advisable to put the
- list of synonyms in the same subdirectory and disk drive as
- Readability Plus. However, you can also put the list of
- synonyms in the subdirectory that is active when you start the
- program. You will find the DOS version number on the DOS
- diskette that came with your computer.
-
- If your version of DOS is earlier (lower) than 3.0, you can put
- the list of synonyms in the directory that is active when you
- start the program. Note that this also applies to lists of
- synonyms that you create yourself.
-
-
- EXITING FROM READABILITY PLUS
-
- To exit from Readability Plus, you must first return to the main
- menu.
-
- .. Press F1.
-
- The main menu appears. To exit from Readability Plus, you must
- select Exit on the main menu:
-
- .. Press 0.
- .. Press Enter.
-
- When the system prompt (A>) appears, you can remove your
- diskette, concluding the Readability Plus session.
-
-
- BASIC CONCEPTS
-
- In this section, we will review the basic concepts underlying
- the Readability Plus program.
-
- WHAT AND HOW DOES READABILITY PLUS MEASURE?
-
- When we speak, we are able to watch our listener and observe his
- reactions. Unfortunately, this is not true when we write.
- Readability Plus gives you some idea of how readable someone
- will find your writing.
-
- The Readability Plus method is based on statistical procedures
- that measure word length, sentence length, percentage of
- commonly encountered words, and percentage of unusual words.
-
- Naturally, there are many other factors that affect the ease
- with which a reader can understand the message we are trying to
- get across. For example, Readability Plus has no way of knowing
- how familiar the reader is with the subject at hand, how
- interested he is in it, or his general level of education.
- Syntax errors that flaw the structure of a sentence and unclear
- references within sentences are also examples of factors that
- Readability Plus cannot measure. However, it does provide you
- with a useful and objective measure of the quality of your
- writing. One could say that a good readability rating is a
- necessary but not an all- embracing factor of a piece of
- writing.
-
- While creating Readability Plus, Roland Larson analyzed
- approximately 600,000 words in texts taken from many different
- fields. These analyses showed that texts which we consider easy
- to read earn good readability ratings, while texts that people
- consider difficult to read and to understand fail to earn good
- ratings. One example of good writing is the excerpt from Tom
- Sawyer, by Mark Twain, used in this manual.
-
-
- LANGUAGE BUILDING BLOCKS
-
- Writing can be compared with building a brick wall. Here, the
- bricks form the wall itself, but in order to join them together,
- you must use plenty of mortar. The ratio of bricks to mortar
- must be properly balanced in a stable, well-built wall. In
- language, we use many small words and bridging words that serve
- as mortar. All other words are considered bricks.
-
- Readability Plus contains the 2450 most frequently used words in
- the English language. They are considered mortar, and all other
- words are considered bricks.
-
-
- Bricks
-
- Bricks are the words that carry the information we wish to
- convey. The following are examples of bricks:
-
- snowstorm, twilight, television, chimney, computer.
-
- Any sentence that contains more than ten bricks will probably be
- difficult to understand.
-
- Mortar
-
- What percentage of a text is normally made up of commonly used
- words?
-
- .. The four most frequently used words (and, in, that, a) make
- up 10% of a text.
- .. The ten most frequently used words make up 20% of a text.
- .. The twenty most frequently used words make up 30% of a text.
- .. The 450 most frequently used words make up 60% of a text.
- .. The 2450 most frequently used words make up 80% of a text.
-
- If you want your writing to be pleasant and easy to read, you
- must use plenty of mortar. In good writing, bricks and mortar
- are properly balanced. A sentence that contains too many bricks
- will be somewhat foggy and perhaps complicated. A sentence
- having too much mortar will be wordy. However, situations do
- arise in which a sentence containing only short words is needed
- to provide a "break" in the text so that the reader will be able
- to recover his capacity to digest a highly informative section.
-
- Readability Plus measures the ratio of bricks to mortar and, if
- properly balanced, the program will issue a good rating.
-
-
- Misconceptions About Sentence Length
-
- People often mistakenly conclude that short sentences are needed
- for good readability. However, short sentences must not become
- an objective in themselves. There is no reason not to write
- long sentences (though not too long). Mixing short and long
- sentences together is good practice. However, it is important
- to note that sentences should not contain too many long words.
-
-
- Teardrop Diagram
-
- Readability Plus measures the total number of words and the
- number of long words in each sentence. (A long word is a word
- having seven or more letters.) Each sentence is assigned a
- characteristic depending on where it is located in the teardrop
- diagram.
-
- .. A simple sentence is quite short and contains only a few
- long words.
- .. A complicated sentence is quite short and contains many long
- words.
- .. A wordy sentence is long and contains only a few long words.
- .. A pompous sentence is long and contains many long words.
-
- When you analyze a text, you select the pattern against which
- you want your sentences to be evaluated. Readability Plus has
- nine patterns for different types of texts (newspaper articles
- or technical manuals for example).
-
- Each sentence that falls outside the selected pattern outline is
- classified by the program as deviant. These deviant sentences
- are of particular interest to you, since they do not comply with
- the intended type of writing.
-
- Readability Plus permits you look at all deviant sentences very
- conveniently. You'll see on the screen the beginnings of the
- sentences and their locations in the text. If you have a
- printer connected to your computer, you can also print out a
- list of all deviant sentences. Here too, you will be provided
- with information that enables you to find them quickly in the
- text.
-
- Good writing requires sentence variation. Long and short
- sentences should be interspersed and they should contain varying
- numbers of long words. The ideal area on the teardrop diagram
- contains the following types of sentences:
-
- normal, simple, somewhat foggy, narrative, difficult, and
- elegant
-
- Sentences that are wordy, complicated, or pompous fall outside
- the ideal area.
-
-
- Does Readability Plus Measure Grammar Usage?
-
- Different grammatical configurations affect sentence length and
- word length in different ways; this is reflected in the
- "teardrop" diagram. Readability Plus does not measure
- grammatical usage in and of itself, but the effects of certain
- grammatical configurations are measured. Poorly composed
- sentences are positioned in the upper left-hand part of the
- "teardrop" diagram.
-
-
- MORE THAN YOU WANTED TO KNOW ABOUT READABILITY INDICES
-
- Most writing experts don't like readability formulas. They warn
- you that readability indices should be used very cautiously; and
- that too much reliance shouldn't be placed on them.
-
- It's important to realize that nearly all readability indices
- measure the same two variables: average sentence length (in
- words) and average word length (in syllables or characters).
- What's different is how the results are computed and reported.
-
- While these two factors are very important for ensuring easy
- readability, other factors such as vocabulary choice are just as
- important. That's why we feel that our Mortar and Bricks
- display is at least as important as our display of readability
- indices.
-
- It's also important to realize that the evidence that
- readability scores are linked to increased comprehension is very
- sparse. Nearly all the original research was done on school
- children and military enlisted men, and even with these groups
- the results were mixed. Only a few studies have tried to
- validate the scales' use with college graduates, and these
- results are even more mixed.
-
- Thus if it's critical that your readers understand what you've
- written, there's still no substitute for testing your material
- on a small sample of people before distributing it across the
- entire company or nation.
-
- Nevertheless, readability indices are here to stay; and
- Readability Plus allows you to compute the most popular ones.
- It's the only product on the market (with the exception of
- Corporate Voice, developed from Readability Plus) that links the
- scores to the purpose of your writing. Therefore, if you're
- going to compute readability indices, it's best done with these
- programs.
-
- Please, look at all of the displays the program produces and
- don't give undue weight to the indices. The "teardrop"
- scattergrams give you much more information from the same
- variables; the mortar and bricks display gives you a more useful
- revision tool; and the displays that focus on how long/short
- words and sentences are intermixed are much better for helping
- you keep your readers' interest.
-
- Now that we've given you the warnings, here's a little more
- information about the indices included in Readability Plus.
-
-
- Flesch-Kincaid Index
-
- This index is the one specified by many federal agencies,
- including the Defense Department and the IRS. It uses grade
- levels as its measure. Thus a score of 6.7 means that a student
- whose reading score on a standardized test is in the 7th month
- of the 6th grade should be able to read the text.
-
-
- Flesch Reading Ease Index
-
- Many states use this index to analyze insurance policies. It
- uses a scale of 1-100 and goes in the opposite direction from
- all the other formulas, with high scores indicating very easy
- texts and low ones meaning that the selection is very
- difficult. Insurance policy regulations typically require a
- score of 40 or higher.
-
-
- Gunning's Fog Index
-
- Like Flesch-Kincaid, the Gunning's Fog Index uses grade levels
- as its measure. It's a lot "tougher" however. A text that
- scores 7.9 on the Flesch-Kincaid may score 10.9 or higher on the
- Gunning's Fog Index.
-
-
- LIX
-
- A variation of Gunning's Fog Index, LIX is a popular index in
- Scandinavia. If you divide its scores by 2.5, you'll get the
- American grade level equivalent of the selection.
-
- More detailed descriptions of the readability indices, as well
- as the mathematical proofs and formulas, are in the manual that
- will be provided to you if you register your program.
-
- SHOULD I UPGRADE TO CORPORATE VOICE?
-
- When it was released in 1989, Readability Plus was the most
- powerful style checking program available. The only product
- that has surpassed its style checking ability is our new
- release, Corporate Voice. When we showed Corporate Voice to
- dealers and the press recently at the COMDEX computer show, the
- response was phenomenal! A well-known columnist commented:
-
- "Corporate Voice represents an entirely new category of
- software. It may have as profound an effect on corporate
- writing as Lotus 1-2-3 had on corporate planning."
-
- Originally, Corporate Voice was just a "style-building engine"
- that would allow you to add your own writing styles to a new
- version of Readability Plus.
-
- However, as we experimented with the engine, we found that by
- adding some features, we could provide an entirely new kind of
- writing tool -- a style replicator -- that allows organizations
- to produce higher quality writing in much less time. It also
- allows them to give their documents a "look and feel" that can
- be as distinctive as a logo.
-
- Our tests show that Corporate Voice allows many writers to
- double their productivity. It also saves managers as much as
- 80% of the time they spend reviewing drafts. And, because
- writers and managers understand what's needed right from the
- start, they emerge from high-pressure writing assignments on
- good terms, and more confident and relaxed than ever before!
-
- We were so encouraged by these results that we built all of
- Readability Plus' capabilities into Corporate Voice. This
- allowed us to discontinue Readability Plus and support a single
- writing package that's easier to use and less expensive than two
- separate ones. Here are just some of Corporate Voice's
- features:
-
- You can create style models from what you (or your competitors)
- have written. Corporate Voice can read WordPerfect, Microsoft
- Word, WordStar, WordStar 2000 or ASCII text files. You can
- build a style model from as many as 100 documents in less than
- 10 minutes. Once created, you can "protect" styles so that
- others can use them, but only you can change them.
-
- You can identify "trade words" and calculate "corrected
- readability indices." When you create a style, you can designate
- difficult words that your audience understands as trade words
- (e.g., gas station attendants with 3rd grade reading levels can
- read the word "carburetor"). Then, when it calculates
- readability indices such as the Flesch- Kincaid, it provides 2
- scores: the standard index, and a corrected index that doesn't
- penalize you for using trade words.
-
- You can establish easily-enforced standards for good writing
- without technical knowledge. All you need to know is which
- documents have worked successfully in the past. Then you can
- establish standards such as: "All Final Reports must score at
- least 90% on the Corporate Final Report style and have a
- corrected Flesch-Kincaid index of 6.5 or less." You can match
-
- your text to the style model on more than a dozen measures of
- sentence structure, vocabulary and reading difficulty.
- Readability Plus only provides comparisons between your text and
- the style on the teardrop display. Corporate Voice gives you
- direct comparisons on nearly all of its displays.
-
- You can master Corporate Voice quickly, thanks to a completely
- new manual and more than 50 context-sensitive help screens. It
- will take most people about an hour to master the program, but
- if you've used Readability Plus, it should take you no more than
- 20 minutes.
-
- You can use the expanded set of pre-programmed style models
- included with the program, even before you build your own
- styles. We've added a user manual style, a legal style and the
- styles of several best-selling authors including Ian Fleming,
- Tom Clancy, and Louis Lamour.
-
- You can enjoy many other improvements, including an attractive
- storage case and a much larger "hit list' of words to avoid or
- be wary of using.
-
- Corporate Voice has a list price of $119.95. However, most
- leading software stores, such as Egghead Discount Software, sell
- it at a substantial discount. And, for a limited time, it is
- also available from Scandinavian PC Systems for only $89.95 --
- that's a 25% savings! To order, just call our 24-hour order
- line at 1-800-288-SCAN (7226) and use your credit card. Or, you
- can print out the order form from the file called REGISTER and
- send it to us at Scandinavian PC Systems, Inc., 51 Monroe
- Street, Suite 1101, Rockville, MD 20850.
-
- If you're not ready yet for Corporate Voice, but think you may
- wish to purchase it in the future, we suggest you register the
- Readability Plus program. As part of your registration package,
- you'll receive a rebate coupon good for $15 off on Corporate
- Voice. This coupon is good no matter where you purchase the
- program; simply send it to us with a proof of purchase.